Easy SEO Guide: Table of Content

HERE ARE THE BOOK’S CHAPTERS:

Introduction

SEO steps

Keyword Research

  • STEP 1 Choose basic keywords
  • STEP 2 Expand your keywords list

Domain Name Registration

  • STEP 3 Choose your domain extension
  • STEP 4 Brainstorm your domain name
  • STEP 5 Check the availability of potential domain names
  • STEP 6 Register your domain name

Getting Your Site Indexed Before You Launch It

  • STEP 7 Choose a host
  • STEP 8 Create a “Coming soon” web page
  • STEP 9 Get some external links to your website

Website Structure

  • STEP 10 Website structure

File Structure

  • STEP 11 URL
  • STEP 12 CSS and JavaScript

Page Optimization

  • STEP 13 Title tags
  • STEP 14 Meta tags
  • STEP 15 Headers and headlines
  • STEP 16 Navigation links
  • STEP 17 Content
  • STEP 18 Graphics
  • STEP 19 Internal links
  • STEP 20 External links
  • STEP 21 HTML and CSS code validation
  • STEP 22 Check spelling
  • STEP 23 Bookmarking
  • STEP 24 Tell-A-Friend

After Your Launch Your Website

  • STEP 25 Statistics
  • STEP 26 Google Webmaster Tools
  • STEP 27 WWW
  • STEP 28 HTML Sitemap
  • STEP 29 XML Sitemap
  • STEP 30 ROR Sitemap
  • STEP 31 Robots.txt
  • STEP 32 RRS feeds
  • STEP 33 Translate your site
  • STEP 34 404 page
  • STEP 35 “Thank You” Pages
  • STEP 36 Favicon
  • STEP 37 Email signature
  • STEP 38 Blog features

Website Audit

  • STEP 39 Quick checking
  • STEP 40 Main pages
  • STEP 41 Analyze your meta tags
  • STEP 42 Analyze your content
  • STEP 43 Keyword density
  • STEP 44 Google Page Rank
  • STEP 45 Monitor your search engine position
  • STEP 46 Link popularity
  • STEP 47 Bounce Rate
  • STEP 48 Pages Index
  • STEP 49 Know your competitors
  • STEP 50 Widgets & gadgets

Promote Your Site

  • STEP 51 Register your website in main search engines
  • STEP 52 Free Submission Services
  • STEP 53 Regional Search Engines
  • STEP 54 Blog and RSS directories
  • STEP 55 Backlinks rules
  • STEP 56 Submit your site to directories
  • STEP 57 Local promotion
  • STEP 58 Links from your other websites
  • STEP 59 Links from your friends’ websites
  • STEP 60 Link exchange
  • STEP 61 Blog and Forum Comments
  • STEP 62 Submit Articles, Reviews and Press Releases
  • STEP 63 Products
  • STEP 64 Video content
  • STEP 65 Classifieds
  • STEP 66 Social bookmarking
  • STEP 67 Answers
  • STEP 68 Use your competitors
  • STEP 69 Use keywords
  • STEP 70 Google services
  • STEP 71 News groups
  • STEP 72 Newsletters & Mailing Lists
  • STEP 73 Use emails
  • STEP 74 Free stuff
  • STEP 75 Off-line advertising

Maintain Your Site Promotion

  • STEP 76 Check & Analyze
  • STEP 77 Search engines resubmit
  • STEP 78 Keywords tune-up
  • STEP 79 Website update
  • STEP 80 Classifieds ads update
  • STEP 81 New back links
  • STEP 82 New newsletter
  • STEP 83 Set new goals

Appendix

  • Working Sheet: Website step-by-step promotion
  • SEO Resources
  • SEO Tools